Heidi Cohen
Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award.
Heidi is also a popular speaker on current industry topics.
Recent articles by Heidi Cohen
Creating an Integrated Content Strategy in 2009
Six ways to capture the benefits, content formats to consider, and metrics to track. Dec 29, 2008
Audience Measurement: Five Media Factors to Consider
The IAB-proposed guidelines would enable advertisers to compare media options based on the level of human interaction with publishers' content. Here are a few more factors to consider. Dec 15, 2008
Online Ad Exposure Increases Brand Impact
Five things that marketers can do to support display advertising. Dec 1, 2008
How Blogs Drive More Sales Than Social Media Sites
Blogs can be highly effective and cost-efficient in driving sales, but they aren't a quick marketing fix. Nov 20, 2008
Optimizing Online Data Collection
What marketers can learn from the butterfly ballot. Nov 6, 2008
What to Do When Your Marketing Budget Is Cut
Three strategies to improve marketing effectiveness in a challenged market. Oct 23, 2008
Four Communications Strategies for a Down Market
In this weak economy, marketers must modify their message to respond to customers' changing perspective. Here's how to begin. Oct 9, 2008
Online Video: Here, There, and Everywhere
Five factors to consider when using online video advertising and five metrics to measure success. Sep 25, 2008
Marketing Lessons From the Presidential Primaries
A checklist of 12 key campaign factors to assess your online marketing. Sep 11, 2008
Three Dimensions to Improve Marketing Effectiveness
The presidential campaign trail offers customer segmentation lessons. Aug 28, 2008
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