Experts - Paid Search Strategies

Advice and opinions, by and for marketers

Paid inclusion. Paid placement. Paid listings. Sponsored links. Keyword bidding. Cost per click. Pay per click. Contextual search. Paid search is relatively light on a marketing budget -- but it's always important to spend wisely. Here's how.

Kevin Lee
Kevin
Lee

Learn How to Say No to Dumb Ideas - Jan 2, 2009

Being a "yes man" can be dangerous to your career. (0 comments)

SEM Is Really Scary to Businesses - Dec 19, 2008

Confusion and misinformation about SEM abound. What we need to clear up. (0 comments)

Setting Up Campaigns in Google, Yahoo, and Microsoft - Dec 12, 2008

Back to basics: A look at the fundamentals of paid search operations. (0 comments)

SES Chicago: Speakers Speak Out, Part 2 - Dec 5, 2008

During economic weakness, how should marketers ensure they get appropriate search budgets even if overall marketing budgets are shrinking? SEM experts weigh in. (0 comments)

SES Chicago: Speakers Speak Out - Nov 21, 2008

What major changes do search engine marketers want to see from the PPC search engines next year? (0 comments)
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Archive

ClickZ Yesterday

2009: The Year of the Subject Line - Jan 5, 2009

SEO and PPC Cannibalization - Jan 5, 2009

The Art of Taking Risks - Jan 5, 2009

Why the Web Is Better Suited for News - Jan 5, 2009

ClickZ News Headlines

Brands Struggled With Social Media in '08 - Jan 5, 2009

Toy Car Company Tries Driving Pre-Teen Boys to Virtual World - Jan 5, 2009

Advertisers Won't Mourn Loss of Consumerist - Jan 5, 2009

Yahoo Led Exec Moves in 2008 - Jan 2, 2009

ClickZ Stat Headlines

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

Top U.S. Ad Networks, November 2008 - Dec 19, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008