Features

People, products, campaigns, controversy: inside, in-depth

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008
2008 wasn't necessarily a breaking point for display, but it marked the beginning of a full-on showdown among big Web players aiming to own the shrinking display ad market.

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008
The use of search ads by Ford, GM, and fair lending advocacy groups could portend a shift in the way corporations and organizations use search to promote public policy messages.

Questions for BBC's Digital Media EVP - Nov 6, 2008
In a tough environment for display ad sales, Luke Bradley-Jones is taking the long view.

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008
Fearing blunt legislation, the industry moves towards aligning behind a single standard for deep packet inspection.

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008
Zaneis discusses self-regulation, enforcement, educating the industry about public policy, and what it's like representing the IAB on Capitol Hill.

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008
Executives from both the buy and sell side say most online ad buys entail too much time, too many people, and too few standards.

'In An Absolut World' Hits Its Stride - Sep 10, 2008
A year after it ditched its famous bottle campaign, Absolut's new marketing message finds its footing in a variety of media.

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008
independent agency specializing in reaching the U.S. Hispanic market strives to execute on good ideas first, and directing its work towards Hispanics second.

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008
Storage West Self Storage outsourced its local SEO, correcting bad data and improving the customer experience.

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008
David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate.

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