ClickZ News
Breaking news, information, and analysis
Google Grabbed Most of Obama's $16 Million in 2008 - Jan 6, 2009
The big names in online media, including several ad networks, collected the bulk of Obama campaign cash; McCain's campaign spent far less than Obama's.
Atlanta's Definition 6 Joins Digital Agency Layoff Club - Jan 6, 2009
Staff cuts are necessitated by manufacturing clients' credit problems, plus a downturn in travel and leisure sectors.
Brands Struggled With Social Media in '08 - Jan 5, 2009
Facebook, Twitter, and other like services, enjoy a big year, but building brand awareness on these platforms has been tough.
Toy Car Company Tries Driving Pre-Teen Boys to Virtual World - Jan 5, 2009
Participants can build their own cars, then drive them through a virtual environment. Next up: landing sponsorships
Advertisers Won't Mourn Loss of Consumerist - Jan 5, 2009
Popular consumer interest, acquired last week by Consumers Union, site was never an easy sell for Gawker.
Frito-Lay Enlists Fiesta Bowl Fans on Facebook - Jan 2, 2009
Snack brand turns to social network to chronicle rivalry between college football teams and their fans.
Yahoo Led Exec Moves in 2008 - Jan 2, 2009
Executive switch-ups were a regular occurrence at Yahoo, though staff changes also affected AOL, Microsoft, and Google.
Failed Deals and Ad Targeting Controversy Drew Attention in '08 - Dec 31, 2008
The online ad industry's increasing relevance to consumers and businesses made it that much more vulnerable to government inspection and the economic downturn in 2008.
Tremor Hires VP of Marketing to Start in New Year - Dec 31, 2008
Marketing consultant and former Coke ad exec steps in to head marketing at Tremor Media.
Survey: Amazon, Netflix Rate High in Customer Satisfaction Online - Dec 30, 2008
Reports suggest consumers will continue to spend online with retailers that provide significant discounts and a hassle-free experience, even during a recession.
Execs and Accounts
Execs & Accounts: Razorfish, Studiocom, Brickfish - Jan 6, 2009
Razorfish works with TravelChannel.com; clothing brand KangaRoo taps Studiocom for 30th anniversary branding campaign.
Execs & Accounts: Tribal DDB, Interclick, Local.com - Dec 19, 2008
Tribal DDB wins PepsiCo China; Interclick hires Charlton Chan as VP of East coast sales; Local.com works with Valpak.
Execs & Accounts: Razorfish, Blast Radius, Specific Media - Dec 18, 2008
Razorfish promotes several in New York and Boston; Blast Radius appoints CCO; Great Works wins Malibu business.
Execs & Accounts: Studiocom, JWT, Revenue Science - Dec 12, 2008
Studiocom hired Ustaris from Carat; JWT adds Agency.com's Eastman; Revenue Science gets Specific Media's Valentine.
Execs & Accounts: Razorfish, BBH, space150 - Dec 11, 2008
Razorfish names Sarah Baehr to top media buying role; BBH names a head of interactive production; space150 brings in a VP and creative director.
Execs & Accounts: Engauge, Hulu, Buzzwire - Dec 9, 2008
Engauge hires former Coca-Cola interactive exec; Hulu to use Quantcast; Buzzwire hires Greg Osberg.
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