ClickZ News - Campaign '08

Since early in the primary season, ClickZ's Campaign '08 was the place for regular reports on the presidential campaigns' online ad efforts, in addition to what they did with e-mail, search, and more.

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Campaign '08 Ad Galleries and Downloads
Check out ClickZ's huge collection of 2008 presidential election display ads from John McCain 2008, Obama for America, and Party Committees. Download reports, too!

Google Grabbed Most of Obama's $16 Million in 2008 - Jan 6, 2009
The big names in online media, including several ad networks, collected the bulk of Obama campaign cash; McCain's campaign spent far less than Obama's.

McCain and Obama Used Web to Persuade in Final Weeks - Dec 1, 2008
Women were a target of display ads in the last two months of the election season.

McCain Camp Spent Fraction of Obama's Online Ad Budget - Nov 17, 2008
The McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads.

Over Long Campaign, Obama Videos Drew Nearly a Billion Views - Nov 7, 2008
Obama outpaced McCain in video uploads and views, says divinity Metrics.

Obama's Online Ad Spend Approached $8 Million - Nov 6, 2008
The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive.

Undecided: What Was Digital's Impact on the Election? - Nov 5, 2008
Speakers at ad:tech NY weigh in on the influence of digital marketing in the 2008 elections.

Web Ads Mattered More than Ever in '08 Election - Nov 4, 2008
The Web won't pose a threat to TV ad spending anytime soon, but the last two years have moved the medium light years ahead when it comes to its significance to political campaigns.

Kerry PAC Asks for Google Ad Cash to Battle for Obama - Oct 28, 2008
The Democratic Massachusetts Senator's PAC asks supporters specifically for donations toward Google ads to fight smears against Barack Obama.

Al Franken Bears Brunt of Republican Web Attacks - Oct 23, 2008
The National Republican Senatorial Committee takes aim online at Minnesota Senate hopeful Al Franken, and other candidates in several tight Senate races.

AARP Video Puts Individual Voters On The Ballot - Oct 23, 2008
Election-themed video is part of organization's Divided We Fail effort.

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ClickZ News - Campaign '08

Google Grabbed Most of Obama's $16 Million in 2008 - Jan 6, 2009 The big names in online media, including several ad networks, collected the bulk of Obama campaign cash; McCain's campaign spent far less than Obama's.

McCain and Obama Used Web to Persuade in Final Weeks - Dec 1, 2008 Women were a target of display ads in the last two months of the election season.

McCain Camp Spent Fraction of Obama's Online Ad Budget - Nov 17, 2008 The McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads.

Over Long Campaign, Obama Videos Drew Nearly a Billion Views - Nov 7, 2008 Obama outpaced McCain in video uploads and views, says divinity Metrics.

Obama's Online Ad Spend Approached $8 Million - Nov 6, 2008 The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive.

Undecided: What Was Digital's Impact on the Election? - Nov 5, 2008 Speakers at ad:tech NY weigh in on the influence of digital marketing in the 2008 elections.

Web Ads Mattered More than Ever in '08 Election - Nov 4, 2008 The Web won't pose a threat to TV ad spending anytime soon, but the last two years have moved the medium light years ahead when it comes to its significance to political campaigns.

Kerry PAC Asks for Google Ad Cash to Battle for Obama - Oct 28, 2008 The Democratic Massachusetts Senator's PAC asks supporters specifically for donations toward Google ads to fight smears against Barack Obama.

Al Franken Bears Brunt of Republican Web Attacks - Oct 23, 2008 The National Republican Senatorial Committee takes aim online at Minnesota Senate hopeful Al Franken, and other candidates in several tight Senate races.

AARP Video Puts Individual Voters On The Ballot - Oct 23, 2008 Election-themed video is part of organization's Divided We Fail effort.